For Publishers

Your site already has AI-influenced visitors. They arrive with higher intent, consume content faster, and convert at premium rates. The problem is your current ad stack cannot see them.

Panxo makes them visible, segments them by conversational intent, and connects them to premium demand.

The Opportunity

Every day, millions of users research products, compare services, and explore topics through AI assistants like ChatGPT, Perplexity, Claude, and Gemini. Then they visit publisher sites to take action.

These visitors are different:

• They arrive with intent -- the AI conversation pre-qualified their interest
• They behave differently -- shorter sessions, focused consumption, faster decisions
• They are invisible -- traditional analytics and ad stacks classify them as generic traffic

Panxo is the infrastructure layer that captures this opportunity.

How Panxo Works

1. AI Extended Reach

Panxo does not just detect direct AI referrals. Our detection layer identifies users who interacted with AI assistants before arriving at your site -- even if they come through organic search, social, or direct navigation.

This means your monetizable AI audience is significantly larger than what referrer-based detection shows.

2. Sequoia ID by Panxo

Every AI-influenced visitor receives a Sequoia ID -- a privacy-compliant identifier that maps:

• Who they are across sessions and pageviews
• What they researched in their AI conversation (topics, comparisons, purchase signals)
• Their intent score based on conversational depth and commercial signals

Sequoia ID powers the audience graph that advertisers bid against. Higher intent scores command higher CPMs.

3. Real-Time Data Enrichment

For publishers running Prebid.js, our RTD module (panxoRtdProvider) enriches every bid request in real time:

• AI audience segments injected into ortb2.user.data
• Intent signals added to ortb2.site.ext
• No external scripts needed -- runs inside your Prebid build

Advertisers see enriched requests with AI audience data and bid accordingly.

4. Premium Demand Activation

Enriched impressions flow into curated private marketplace deals. Panxo connects AI-qualified inventory to advertisers who specifically target high-intent, AI-influenced audiences.

The result: CPMs that reflect the true value of the visitor's intent, not just the page context.

Integration Methods

Prebid.js (Recommended)

For publishers running header bidding. Two modules, zero external scripts:

gulp build --modules=panxoBidAdapter,rtdModule,panxoRtdProvider

pbjs.setConfig({
  realTimeData: {
    dataProviders: [{
      name: 'panxo',
      params: { siteId: 'YOUR_SITE_ID' }
    }]
  }
});

pbjs.bidderSettings = {
  panxo: { storageAllowed: true }
};

Full technical documentation: Prebid.js Integration Guide

Sticky Native (Quick Start)

For publishers who want zero-configuration monetization. One script tag, Panxo handles detection, ad serving, and optimization automatically.

<script async src="https://cdn.panxo.ai/o/YOUR_HASH"></script>

Available via direct script, Google Tag Manager, or WordPress plugin.

What Makes AI Traffic Different

Understanding why AI-influenced visitors require a different monetization approach:

Panxo's formats and bidding strategy are built around these behavioral differences.

Performance

Performance varies by geography, content vertical, and AI traffic share.

Privacy and Compliance

Panxo is designed for a cookieless, privacy-first environment:

• IAB TCF 2.0 registered -- Global Vendor List ID: 1527
• No third-party cookies -- Sequoia ID uses first-party signals only
• No device fingerprinting -- detection is behavioral and contextual
• GDPR / CCPA / GPP compliant -- consent signals respected in all bid requests
• Opt-out support -- users can opt out at any time via cookie preference

Ads.txt

Required for programmatic verification. Your unique ads.txt lines are generated automatically in your dashboard.

#PanxoAI
panxo.ai, YOUR_PANXO_ID, DIRECT
bidgx.com, YOUR_BIDGX_ID, DIRECT
kntxy.com, YOUR_KNTXY_ID, DIRECT

Additional reseller lines may be included depending on your demand configuration. Copy the full block from Dashboard > Settings > Ads.txt.

Requirements

• Website with original, meaningful content
• Ads.txt implementation
• Compliance with Panxo content policies

Get Started

1. Apply at panxo.ai/publishers or contact publishers@panxo.ai
2. Receive your siteId and integration credentials
3. Choose your integration method (Prebid or Sticky Native)
4. Go live and start monetizing AI-influenced visitors

Resources