AI Audience Segments

Panxo's AI Audience Segments allow you to target users based on the context of their AI conversations. This is fundamentally different from traditional audience targeting - you're reaching users based on their actual intent rather than inferred interests.

How AI Segments Work

  1. User Query: User asks an AI assistant a question
  2. AI Response: AI provides an answer, often referencing publisher content
  3. Site Visit: User clicks through to a publisher site
  4. Segment Detection: Panxo analyzes the conversation context
  5. Ad Matching: Relevant ads are shown based on detected segment

Available Segments

Below are all currently available AI Audience Segments with their CPM floor prices.

Enterprise & B2B

Segment ID Name Description Floor CPM
seg_enterprise Enterprise Decision Makers Users researching enterprise software, evaluating vendors for large organizations $18.00
seg_b2b_software B2B Software Buyers Users actively researching B2B software solutions $12.00

Best For: Enterprise SaaS, B2B technology vendors, IT solutions

Finance

Segment ID Name Description Floor CPM
seg_finance Finance & Fintech Users researching financial products, investment options, fintech solutions $15.00

Best For: Banks, investment platforms, fintech, insurance

Technology & Development

Segment ID Name Description Floor CPM
seg_developer Developer & Tech Users researching development tools, APIs, programming resources, and tech products $10.00

Best For: Developer platforms, APIs, dev tools, tech products

Marketing

Segment ID Name Description Floor CPM
seg_marketing Marketing Professionals Users researching marketing tools, strategies, and platforms $9.00

Best For: Marketing automation, analytics, CRM, sales tools

Travel & Lifestyle

Segment ID Name Description Floor CPM
seg_travel Travel & Hospitality Users researching travel destinations, hotels, flights, and vacation planning $8.00

Best For: Airlines, hotels, travel agencies, booking platforms

E-commerce

Segment ID Name Description Floor CPM
seg_ecommerce E-commerce Shoppers Users actively researching products to purchase online $7.00

Best For: Online retailers, marketplaces, D2C brands

Health & Wellness

Segment ID Name Description Floor CPM
seg_health Health & Wellness Users researching health topics, fitness, nutrition, and wellness products $6.00

Best For: Health apps, fitness products, supplements, wellness services

Education

Segment ID Name Description Floor CPM
seg_education Education & Learning Users researching courses, educational content, and learning platforms $5.00

Best For: Online courses, EdTech, universities, certification programs

Customer Experience

Segment ID Name Description Floor CPM
seg_customer_service Customer Service Seekers Users researching customer service solutions, help desk software, support tools $2.50

Best For: Customer service platforms, help desk software, CX tools (Zendesk, Kustomer, Intercom, etc.)

General

Segment ID Name Description Floor CPM
seg_general General Audience Broad audience across various topics $3.00

Best For: Brand awareness campaigns with wide reach

Segment Selection Strategy

Single Segment

Target one specific segment for maximum relevance.

Pros:

Cons:

Multi-Segment

Target multiple segments for broader reach.

Pros:

Cons:

Recommended Combinations

Advertiser Type Recommended Segments
Customer Service SaaS Customer Service Seekers + B2B Software Buyers
Enterprise Software Enterprise Decision Makers + B2B Software Buyers
Marketing Tech Marketing Professionals + B2B Software Buyers
Developer Tools Developer & Tech + B2B Software Buyers
Fintech Finance & Fintech + Enterprise Decision Makers
E-commerce Platform E-commerce Shoppers + Marketing Professionals
Travel Company Travel & Hospitality + General Audience

CPM Floor Pricing

Understanding Floor CPM

The Floor CPM is the minimum price per 1,000 impressions for each segment.

Dynamic Pricing (Multi-Segment)

When targeting multiple segments:

Segment A: $3.00 floor (General)
Segment B: $12.00 floor (B2B Software)
Segment C: $18.00 floor (Enterprise)

Your Bid: $18.00 (must meet highest floor)

Impression matches Segment A → You pay $3.00
Impression matches Segment B → You pay $12.00
Impression matches Segment C → You pay $18.00

You only pay the floor of the segment that actually matched.

CPM Summary Table

Segment Floor CPM Typical Use Case
Enterprise Decision Makers $18.00 Enterprise software
Finance & Fintech $15.00 Fintech, banking
B2B Software Buyers $12.00 General B2B software
Developer & Tech $10.00 Dev tools, APIs
Marketing Professionals $9.00 MarTech, analytics
Travel & Hospitality $8.00 Airlines, hotels
E-commerce Shoppers $7.00 Online retail
Health & Wellness $6.00 Health apps, fitness
Education & Learning $5.00 EdTech, courses
General Audience $3.00 Brand awareness
Customer Service Seekers $2.50 CX platforms, help desk

Segment Performance Expectations

Typical Performance Metrics

Segment Avg. CTR Conversion Intent
Enterprise Decision Makers 0.3-0.5% Very High
Finance & Fintech 0.4-0.6% Very High
B2B Software Buyers 0.4-0.7% High
Developer & Tech 0.5-0.8% High
Marketing Professionals 0.5-0.9% Medium-High
Customer Service Seekers 0.5-0.8% High
E-commerce Shoppers 0.6-1.0% Medium-High
Travel & Hospitality 0.7-1.2% Medium
Health & Wellness 0.6-1.0% Medium
Education & Learning 0.8-1.2% Medium
General Audience 0.8-1.5% Lower

Note: Actual performance varies by creative quality, offer, and landing page.

Custom Segments

Need a custom segment for your specific use case? Contact our team:

Custom segments can be created based on:

Next Steps