Tracking & Conversion Pixels

This guide covers how to track campaign performance and measure conversions with Panxo.

Standard Metrics

All campaigns automatically track these metrics:

Click Tracking

Automatic Click Tracking

All clicks are automatically tracked. No additional setup required.

Click URL Parameters

Add UTM parameters to your destination URLs for Google Analytics integration:

https://example.com/landing-page
  ?utm_source=panxo
  &utm_medium=display
  &utm_campaign={campaign_id}
  &utm_content={creative_id}

Available Macros

Conversion Tracking

Conversion Pixel Setup

To track conversions (sign-ups, purchases, etc.), implement our conversion pixel on your thank-you/confirmation page.

Step 1: Create Pixel in Panxo Desk

1. Go to Settings > Conversion Pixels
2. Click Create Pixel
3. Enter:
   • Pixel Name (e.g., "Sign Up Confirmation")
   • Event Type (e.g., "signup", "purchase", "lead")
4. Copy the generated pixel code

Step 2: Implement Pixel

Add the pixel code to your conversion page:

<!-- Panxo Conversion Pixel -->
<script>
  (function() {
    var img = new Image();
    img.src = 'https://t.panxo.ai/conv?pixel_id=px_YOUR_PIXEL_ID&event=signup&value=0&currency=USD&_t=' + Date.now();
  })();
</script>
<noscript>
  <img src="https://t.panxo.ai/conv?pixel_id=px_YOUR_PIXEL_ID&event=signup" width="1" height="1" style="display:none" />
</noscript>

Step 3: Add Revenue Value (Optional)

For e-commerce conversions, include the purchase value:

<script>
  (function() {
    var img = new Image();
    img.src = 'https://t.panxo.ai/conv?pixel_id=px_YOUR_PIXEL_ID&event=purchase&value=99.99&currency=USD&order_id=ORD123&_t=' + Date.now();
  })();
</script>

Conversion Pixel Parameters

Server-Side Tracking

For server-side conversion tracking, use our API:

curl -X POST https://api.panxo.ai/v1/conversions \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "pixel_id": "px_YOUR_PIXEL_ID",
    "event": "purchase",
    "value": 99.99,
    "currency": "USD",
    "order_id": "ORD123",
    "user_id": "user_456"
  }'

Attribution Window

Default Attribution

• Click-through: 30 days
• View-through: 1 day

Attribution Model

Panxo uses last-click attribution by default:

• Conversion credited to the last Panxo ad clicked before conversion
• View-through conversions credited if no click occurred

Reporting

Real-Time Dashboard

Access real-time metrics in Panxo Desk:

• Impressions, clicks, CTR updated every 5 minutes
• Spend updated hourly
• Conversions updated every 15 minutes

Report Exports

Export reports in CSV or Excel format:

1. Go to Reports > Campaign Performance
2. Select date range
3. Choose metrics and dimensions
4. Click Export

Available Dimensions

Third-Party Integrations

Google Analytics

Add Panxo as a source in Google Analytics:

1. Use UTM parameters on all click URLs
2. View Panxo traffic under Acquisition > Campaigns

Google Ads Conversion Import

Export Panxo conversions to Google Ads:

1. Go to Settings > Integrations
2. Connect Google Ads account
3. Select conversion events to sync

Postback URLs

For affiliate/performance partners, configure postback URLs:

https://your-tracker.com/postback
  ?click_id={click_id}
  &conversion_value={value}
  &event={event}

Verification & QA

Test Mode

Before launching, verify your pixel:

1. Add &test=1 to your pixel URL
2. Trigger a test conversion
3. Check Pixels > Test Events in Panxo Desk
4. Verify data appears correctly

Common Issues

Privacy & Compliance

GDPR Compliance

• Panxo pixels respect user consent preferences
• No tracking occurs if user has opted out
• All data stored in EU-compliant infrastructure

Cookie Policy

Panxo uses first-party cookies for:

• Conversion attribution (30-day expiry)
• Frequency capping (24-hour expiry)

Next Steps

• Download Briefing Template
• Review AI Segments
• Contact Support for pixel implementation help