Targeting Options

Panxo offers multiple targeting dimensions to reach your ideal audience. This guide covers all available targeting options.

Targeting Overview

Geographic Targeting

Target users by country. Select one or more countries from our supported list.

Supported Countries

Note: Use ISO 3166-1 alpha-2 country codes (e.g., "GB" for United Kingdom, not "UK").

Geographic Strategy Tips

• B2B SaaS: Focus on US, UK, DE, CA, AU for highest enterprise density
• Consumer Apps: Include mobile-heavy markets like IN, BR, MX
• Enterprise Software: Prioritize US, UK, DE where purchasing power is highest

AI Source Targeting

Target users based on which AI assistant referred them to publisher content.

Available AI Sources

AI Source Strategy Tips

• Developer Tools: Prioritize ChatGPT, Claude, Copilot
• Enterprise Software: Focus on Copilot (Microsoft ecosystem) and Perplexity
• Consumer Products: Target ChatGPT and Gemini for broader reach
• Research/Academic: Perplexity and Claude users tend to be more research-oriented

Default Behavior

If no AI sources are selected, the campaign targets all AI sources.

Device Targeting

Target users by device type.

Available Device Types

Device Strategy Tips

• B2B/Enterprise: Prioritize Desktop (professionals research during work)
• Consumer Apps: Include Mobile for app install campaigns
• Content/Media: All devices for maximum reach

Default Behavior

If no devices are selected, the campaign targets all devices.

AI Audience Segments

The most powerful targeting dimension. Target users based on the context of their AI conversations.

How It Works

1. User asks AI assistant a question (e.g., "What's the best customer service software?")
2. AI provides an answer that includes publisher content
3. User visits the publisher site
4. Panxo detects the conversation context and matches to relevant segments
5. Your ad is shown to users in your target segments

Available Segments

See the complete AI Segments reference for all available segments with descriptions and CPM floors.

Multi-Segment Targeting

You can target multiple segments simultaneously:

• Broader Reach: More segments = more potential impressions
• Dynamic Pricing: You pay the floor CPM of whichever segment matches each impression
• Bid Requirement: Your bid must meet the highest floor among selected segments

Example Campaign Targeting:

• Customer Service Seekers ($2.50 CPM floor)
• B2B Software Buyers ($12.00 CPM floor)
• Enterprise Decision Makers ($18.00 CPM floor)

Minimum bid required: $18.00
Impressions will cost between $2.50 - $18.00 depending on match.

Advanced Options

Frequency Capping

Limit how often the same user sees your ads.

Example: 3 impressions per 24 hours means a user sees your ad at most 3 times per day.

Recommended Settings:

• Brand Awareness: 5-7 impressions / 24 hours
• Direct Response: 2-3 impressions / 24 hours
• Retargeting: 3-5 impressions / 24 hours

Domain Exclusions

Exclude specific publisher domains from your campaign.

Use cases:

• Exclude competitor sites
• Exclude sites with brand safety concerns
• Exclude sites where you already advertise directly

Targeting Recommendations by Industry

B2B SaaS

Countries: US, GB, DE, CA, AU
AI Sources: ChatGPT, Perplexity, Copilot
Devices: Desktop
Segments: B2B Software Buyers, Enterprise Decision Makers
Frequency: 3 / 24h

Customer Service Software

Countries: US, GB, DE
AI Sources: All
Devices: Desktop, Mobile
Segments: Customer Service Seekers, B2B Software Buyers
Frequency: 3 / 24h

Consumer Finance

Countries: US, GB
AI Sources: ChatGPT, Perplexity, Gemini
Devices: All
Segments: Finance & Fintech
Frequency: 5 / 24h

E-commerce

Countries: US, GB, DE, FR
AI Sources: ChatGPT, Gemini
Devices: All
Segments: E-commerce Shoppers, General Audience
Frequency: 4 / 24h

Travel

Countries: US, GB, DE, ES, IT
AI Sources: ChatGPT, Perplexity, Gemini
Devices: All
Segments: Travel & Hospitality
Frequency: 5 / 24h

Next Steps

• View All AI Segments
• Prepare Creative Assets
• Download Briefing Template